Peter Poggione is SQUEEZ marketing’s co-founder and hands-on creative director. He has directed numerous campaigns for a variety of clients over the years, and currently oversees all creative and production assignments. His crowning achievement on that front was a prestigious “Telly” Award that sits proudly on his bookshelf.
He was trustee at DISCOVERY Children’s Museum for 15 years – including a four-year stint as board president – and sat on the board of Consumer Credit Counseling from 2002-2006. Additional honors he’s received include “Rising Star: Outstanding Achiever Under 40” by In Business Las Vegas, and was also named “Star Volunteer” by the UNLV Foundation. He also became a graduate of the Las Vegas Chamber of Commerce’s Leadership Las Vegas program in 2003.1. What exactly is SQUEEZ Marketing? We are a boutique advertising and marketing agency that provides “big agency” services to companies in Northern and Southern Nevada, Arizona and California. A large portion of our business comes from publicly-traded companies marketing B2B.2. How did you get involved in this business? My business partner and I were both advertising majors at San Diego State University. After a three-year stint as a sports writer at the Las Vegas Review-Journal, I launched my first company. After a long successful career as a fundraiser for UNLV Foundation and The Smith Center for the Performing Arts, my partner and wife, Tessie, joined me at SQUEEZ where she now pursues new business and handles account services.3. North or South. Can you make a choice? I was born in Elko and raised in Reno, but having lived in Las Vegas for 28 years and having raised a family and built a business here, I would have to say “South” if push came to shove. For what it’s worth, I was in fact rooting for UNR in the NCAA basketball tournament.4. As a life-long Nevadan, is it still a little hard to believe that Las Vegas has an NHL team with an NFL team coming? It’s hard to believe because over the course of the almost three decades I’ve lived in Southern Nevada, I’ve seen a whole bunch of minor league professional franchises come and go. Those failures led me, and most others, to believe it would never be possible to succeed. The Vegas Golden Knights have made a lot of us naysayers look like fools. As a lifelong Raider fan, I’m pretty excited to watch them succeed here too.5. What do you like best of about living in Nevada? The proximity to the rest of the West has to offer is incredible. It’s an easy drive to a lot of outdoor adventures, and with our airport, an easy flight to the rest of the world. And of course, I am also a huge fan of our relatively low cost of living and lack of state sales tax.